Robo meets human with Capital One’s just-announced Capital One Investing.
Capital One Investing will merge Capital One ShareBuilder’s digital tools and accounts with Capital One Investing Services’ team of professional advisors.
“Digital is transforming the investing experience. Whether a customer needs personalized guidance, or wants to invest independently online or by mobile device, Capital One Investing is committed to making solutions more accessible, more intuitive and more customized to our clients’ needs,” said Yvette Butler, president of Capital One Investing, in a statement.
While much of the original ShareBuilder will stay the same — same prices, same accounts for previous ShareBuilder users, same online tools, same automatic investing plan — investing help will now be available through Capital One Investing.
“Capital One Investing will bring together the best of our digital investing and professional guidance capabilities – delivering needs-based solutions designed to help customers invest more confidently,” Butler said in the statement.
Capital One Investing plans to introduce a new “Advice Center,” which will officially launch this fall.
For now, advisors are available at select Capital One Bank branches, but Capital One Investing will work to expand personal guidance across the U.S.
This new team of advisors will “expand customer access to professional investment advice on a national level,” according to Capital One Investing.