Will new robo-assistant technology find faster adoption among women? Kim Dellarocca, managing director of Pershing LLC, won’t be surprised if that’s the case. She pointed out that women juggling career and family are especially time-pressured, and hence may be more strongly attracted to digital efficiencies.
“It’s a generalization,” Dellarocca continued, “but women also tend to realize they don’t have all the answers and are open to advice”—an observation that will resonate with any wife who has ever urged her spouse to stop driving around and ask for directions. Thus, when a trusted advisor communicates the benefits of a change, such as better aligning their asset management with changes in their life, they tend to go along. (Pershing recently profiled this client segment in a “Women: Investing with a Purpose” whitepaper released in March.)