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ASPPA, Affiliated Groups Rebrand as American Retirement Association

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The American Society of Pension Professionals and Actuaries announced Thursday that the nonprofit professional association and its three affiliated organizations will be rebranded under a new umbrella name: the American Retirement Association (ARA).

“Our membership base has expanded dramatically over the past several years,” Brian Graff, executive director and CEO, said in a statement. “This new name and structure allows us to better acknowledge and represent the distinct perspectives of an expanding array of retirement plan professionals in a dynamic and complex legislative and regulatory environment.”

Established in 1966 as the American Society of Pension Actuaries, ARA now has more than 20,000 members under its four retirement industry association brands— the American Society of Pension Professionals & Actuaries (ASPPA); the ASPPA College of Pension Actuaries (ACOPA) ; the National Association of Plan Advisors (NAPA); and the National Tax-deferred Savings Association (NTSA).

Graff noted that ARA organizations serve retirement plan professional of all stripes — business owners, actuaries, consultants and administrators, insurance professionals, financial advisors, accountants, attorneys and human resource managers — and that ARA members also work with retirement plans of all types, from traditional defined benefit pension plans to 401(k)s, 403(b)s and 457 plans.    

All of the groups will retain their names, but will be rebranded under the new ARA nest egg logo. A nest egg “has long been how Americans think about preparing for retirement,” said Nevin Adams, chief of marketing & communications at ARA, in the statement. “Our new brand incorporates the image of that retirement nest egg as well as a protective shield representing our members’ work in protecting and preserving that nest egg.”

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