Close Close
Popular Financial Topics Discover relevant content from across the suite of ALM legal publications From the Industry More content from ThinkAdvisor and select sponsors Investment Advisor Issue Gallery Read digital editions of Investment Advisor Magazine Tax Facts Get clear, current, and reliable answers to pressing tax questions
Luminaries Awards
ThinkAdvisor

Financial Planning > College Planning

Three Rules of Moral Behavior

X
Your article was successfully shared with the contacts you provided.

As The American College’s former Chair of Ethics and the Professions and a professor who has taught at seven universities over the years, Ronald Duska is a recognized leader in helping business executives and financial professionals learn the principles of ethical decision making. Now a lecturer and consultant in business ethics, he believes the fiduciary concept is akin to the Golden Rule of treating others as you would wish to be treated.

As a client, Duska said, he would want to know that his advisor was always thinking of “whether this would be good for me.” From an advisor’s viewpoint, he asserted, “there’s no justification for doing something wrong.” Along with the Golden Rule, he offers three simple guidelines for moral behavior:

  1. Do no harm.

  2. Prevent harm.

  3. Do good.


NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.