Advisors know that millennial clients are where the market growth is. But the biggest growth market of all may be one often overlooked by RIAs: millennials with high earnings but who are not yet wealthy.
These investors are more likely than millennials who are already wealthy to choose their own advisor, according to a new study released Tuesday by TD Ameritrade, and many don’t have an advisor but would like one.
Indeed, TD Ameritrade said that tapping millennials may be critical to the investment advisor business. Consider that 10% of current clients are under 40, and half are older than 60.
As well, millennials can expect to inherit trillions of dollars from the baby boomers who have long sustained RIAs. A recent report said that ultra-wealthy individuals would transfer $16 trillion over the next three decades.
TD Ameritrade based its study on a survey conducted in January and February 2014 by The Pert Group of 536 investors ages 18 to 39, as well as a comparison group of another 273 investors 40 years and older.
“Advisors can’t wait until this next generation is wealthy before they start rolling out the red carpet,” Tom Nally, president of TD Ameritrade Institutional, said in a statement.
“Our latest research shows RIAs would be well-served pursuing young investors who may not have great wealth yet, but who have high earnings potential and are eager to work with a professional advisor.”
The survey found that among high-potential millennials — those with less than $500,000 to invest but who earn more than $150,000 a year — 55% had hired their own advisor, while 29% planned to retain the incumbent family advisor.
This compared with 63% of high-net-worth millennials with an advisor who said they had kept the family’s advisor and did not plan to change.
TD Ameritrade considered high-net-worth millennials those with more than $500,000 in investable assets.
The study found that although 65% of wealthy millennials used an advisor versus 33% of their high-potential peers, some 70% of the latter said they wanted an advisor to help manage their finances. And, importantly, 62% in this category were women.
The two groups differed on the desirable age of an advisor, with high-net-worth millennials preferring a contemporary and high-potential ones wanting someone older.