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It's 2015! Where's your Facebook business page?

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Chances are that you already have a Facebook profile (or personal page) to connect with your family and friends, catch up on what’s trending and like or comment everywhere. But, have you thought about opening a Facebook page for your business? It’s fairly easy.

A recent tutorial on Hubspot, a digital media company that specializes in anything and everything social media and digital advertising, explains in very simple steps how to create your business page on Facebook. Because 829 million people are using Facebook every day to communicate, share, comment or just “browse,” creating a page on the social platform should definitely be on your digital marketing plan. After all, this is 2015…

What you will need:

  • A desktop computer – the desktop and mobile versions of Facebook are not the same! There are more functionalities on the desktop and it’s easier to set up than on your phone or tablet.

  • A personal Facebook account, aka profile – you will need to open an account to be able to create and administer your Facebook page.

  • A little patience…just remember that the more you use Facebook, the more you will understand it.

  • Check that your Facebook profile and page are compliant before liking and promoting it. As soon as you hit “publish,” the page will immediately go live, and while you can edit the page when it is live at any time, it’s better to be on the safe, compliant, side.

Step 1: Classifying your business and naming your page

Once you have your Facebook profile (aka personal page, remember?), log in. Then, click or copy and paste this URL to your browser’s address bar: https://www.facebook.com/pages/create.php. That URL will take you to this page below (click or touch to enlarge images):

page

Then, choose a classification for your business. Each classification provides different relevant fields for your page, and you should be to edit this later should you change your mind on the one you picked (see the chart below on what each classification offers).

fb classification

Then, you will need to select your Facebook business page name: Be careful! Facebook will only let you change the name once so take extra time to decide what to name your page. If your business’ name is taken, take the time to think what to name it instead.

fb page

Step 2: Completing basic information

Next, Facebook should walk you through the process of completing the “about” section of your page, uploading a profile picture and reaching more people.

The “about” section:

  • Have a main descriptive but succinct description for your company and link to your company website too.

  • Select your vanity URL or unique domain. This is the URL that will appear when people click on your Facebook page as www.Facebook.com/yourcompanyname (see example below the set up image)

set up 

Vanity URL example:

vanity url

Upload your profile picture:

  • The profile picture should be 180 x 180 pixels so that it fits perfectly.

  • The profile picture is the small picture that will appear on the left hand corner of the page; see screenshot for reference. For example, on LifeHealthPro’s page, we have our logo as the profile picture.

fb profile

Reaching more people:

Facebook will ask you if you want to create ads to promote your page. HubSpot recommends avoiding starting any ads when you’re creating your page, since you don’t have any content on it yet. Also, Facebook ads are a little bit trickier to explain.

Step 3: Tour your page, add more info and page roles

Once you see your page, Facebook will start a tour. HubSpot recommends NOT liking your page because that would announce it to everyone on your personal Facebook page. HubSpot recommends leaving this for when you have more content that you can promote. Press “Skip” on the left-hand side (see screenshot below for reference) and let’s continue. 

like facebook

Finish the tour, then click on the “About” tab and then on “Page Info” on your page to add more or edit the information for your business. You should also check that the address is correct on the Facebook map, add your business hours and your website address.

about tab
page about

After you have finished adding all the information you could to your page, click on “Settings” located at the top-left corner. There, you will be able to adjust the “Notifications” and add people to manage your page (“Page Roles”).

settings

notifications

 

Notifications (red arrow): This section allows you to customize when and how you’d like to receive Page alerts, says HubSpot. Set a frequency that fits your social media marketing schedule.

Page Roles (green arrow): If others need to manage your page, you can invite them in this section. For example, if your public relations manager needs to respond to comments, or a support rep can assist in answering technical questions, you should assign a role to them.

Step 4: Posting and inviting users

There are 6 types of posts:

1. Plain text status
2. Photo with caption
3. Link with caption
4. Video with caption
5. Event page
6. Location check-in

HubSpot recommends using a variety of content: so posting photos, links, events, etc. and start monitoring what your audience comments, likes and shares. (For more on posting, read Getting the most out of your social-media content and Content marketing, social media & more at the DSD14.)

Cover photo:

cover photo

Add a cover photo, which is the horizontal image that spans the top of the Facebook page. Usually, you will see that companies upload branded cover photos and will change them according to the events, offers, seasons or promotions that they might be doing for the month, quarter or year. Make sure that your cover photo is 851 x 315 pixels.

Invite users:

Now that your page is merely finished, you can start inviting people. Like your own page, then follow these steps, says HubSpot:

  • Invite colleagues to Like your page and its content.

  • Invite supporters in your network and encourage them engage.

  • Invite clients.

You can check the “Activity” tab at the top of the page to see how engaged people are with your page.

Step 5: Measuring growth

When you have enough content and likes, you will be able to see more details on the growth and status of your Facebook page on the “Insights” tab at the top navigation bar:

Overview: See the 7-day snapshot of your analytics such as Page Likes, post reach and overall engagement.

Likes: See the overall fan growth and loss.

Reach: This is a raw number of how many people your page is reaching every day. See any spikes at any specific time or day? Check on what you posted to see if you can replicate that reach, HubSpot recommends.

Visits: This is where your users from Facebook are coming from.

Want more information on what Facebook offers for businesses like ads and targeting clients? Go to their page for Facebook for business.

See also:

3 ways to avoid social media’s time suck when prospecting

Is your business a digital transformer or digital follower?

4 more social-media myths debunked

This article has been updated as of press time. Facebook might change its functionaties from time to time without previous warning.

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