Recently, I participated in a fundraiser with Crossfit (a gym I train at) called, well, you know, “Barbells for Boobs.” The focus was raising money for breast cancer. There were actually several Crossfit affiliates participating in the event so it was quite a showing. There were cheering fans and plenty of chicken noodle soup, coffee, hot chocolate, and raffle tickets.
Each athlete, with a partner, had to complete their workout or a “Workout of the Day” (WOD) as quickly as possible within 30 minutes. The workout consisted of the following:
400 meter run (you and your partner)
21 kettlebell swings (54 pound kettlebell, repetitions split between you and your partner)
12 pull ups (split with your partner)
Oh, and you do this routine for three rounds! Then, do 30 clean and jerks (that’s from the ground to over your head, 135 pounds, with your partner).
And you’re done. And I mean, you’re done!
My partner, Jerry, and I finished in 12 minutes, 9 seconds. I was hoping for making better time, but not bad.
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We had a lot of fun, spent time with friends, got some “work” in, and raised money for a great cause. It doesn’t get much better than that. What I realized after we finished the routine (which will sound bad) is that it really wasn’t that tough. I know that “on paper” the routine above looks brutal and I’m certainly not saying it was easy or that we even put up the best time in the world (some finished in 9 minutes), but working with a partner really made the event easier than I thought it would be.
I think the same goes for almost every challenging thing you set your mind to. And yes, that goes for growing a successful business. If you’re a financial advisor, broker, rep, wholesaler, sales manager, recruiter, or any other type of sales producer, why go it alone?
If you can find a partner to help you lighten the load, how can it not make your work easier and more productive? Maybe more fun? Again, it really doesn’t get much better than that.
Here are a few thoughts to consider if you think forging a partnership in your business or practice makes sense.
1. Those that are good in areas you’re not
Although we didn’t plan it this way, when Jerry and I ran, he was slightly ahead of me which means he was prepared to do the lifts before I even arrived. When I (finally) did arrive, he started lifting kettlebells. He’d get to maybe 13 repetitions and I would complete the remaining 8. Then he would do 4 or 5 pull ups and I would get us to 12 before we ran again. The system seemed to work well.
If you can find another financial advisor or partner that can focus on the areas that you don’t and they contribute to the cause (growing the business) as a whole, it could be a great fit.
2. Those that share the same target market
If you have a target market (and why wouldn’t you?) that focuses on a specific industry, profession, market segment, or niche, who do you know (or who do you need to know) that does work in your target market?