The last place you want your email marketing messages to end up is in your prospect’s spam folder. So how do you avoid this? For starters, when you’re composing your subject line or the body of your emails, don’t shout at your prospects. “Shouting” consists of excessive bold face or italics, all capital letters and multiple exclamation points.
Similarly, avoid rushing your prospects into making a decision. “Reduce rates now,” “act now,” “hurry” and “last chance” are all examples of rush words, which may prompt spam filters to react. The same can be said of “lower premiums,” “save money” and “satisfaction guaranteed.” Whenever possible, find alternate ways of making such statements.
Beware also of seemingly legitimate, educational information, such as the phrase “the impact of ACA on same sex coverage,” which might trigger spam filters because of the word “sex.”
Here’s a list of top spam words to avoid:
2. Act now
3. Best price
7. Lower premiums
8. Guaranteed results
9. Increase income
10. Save millions
11. Million dollars
14. Satisfaction guaranteed
15. Quote/compare rates
Your carefully crafted email message can’t bring in new business if it never reaches its intended target. Outsmart your prospect’s spam filter by avoiding common spam words and phrases.
Sign up for The Lead and get a new tip in your inbox every day! More tips:
- Don’t be a drip
- Can the spam, advisors: How to avoid spamming in e-marketing
- Don’t get lost in your prospect’s inbox
Alan Blume is an author, and as founder and CEO of StartUpSelling Inc., he works with small businesses on lead generation, sales, marketing, website design and branding. For more information, go to www.StartUpSelling.com.