Julie Littlechild, founder & president, Advisor Impact.

Industry expert Julie Littlechild said early Thursday that she is rolling out an online practice management program for financial advisors, which will be called the Spotlight.

Advisors can access the program for $99 or less a month, according to Littlechild, who founded Advisor Impact, a consulting group in Toronto focused on client engagement.

While there are many training and business development options available to advisors, she says, few bring them direct contact with other advisors and experts who have “tried something that’s really worked.”

“This is who advisors respond to – real advisors who have done and tried things that work,” said Littlechild in an interview with ThinkAdvisor. “And I wanted to go deep, as well … by looking at what resources they use, how they succeed and which tools help them. We will be sharing in-depth profiles of advisors and links to the resources they use.”

The first Spotlight will begin with a webinar on Nov. 26 and will profile Katherine Liola, president of Concentric Private Wealth, mother and triathlete. The independent practice is based in Washington, D.C., and is affiliated with Commonwealth Financial Network.

In addition to the webinar, participants will be given access to resources for developing their own action plans, joining an online study group and gaining more insights from members of a panel of industry experts.

This group, which is set to ask Liola and other participating advisors questions each month, includes Rebecca Pomering, CEO of Moss Adams Wealth Advisors; Joni Youngwirth, managing principal of practice management for Commonwealth Financial; Jay Palter, chief engagement officer of Jay Palter Social Advisory; Todd Fithian, managing partner of the Legacy Companies; and Caroline Adams Miller, psychology coach, educator and author.

Philanthropic Angle

As part of the Spotlight, 15% of registration fees will go to a charity picked by the featured advisor. Liola has chosen to support the Cancer Research Institute.

“I always wanted to build a venture that has a charitable angle,” explained Littlechild. “I am asking successful advisors to give me hours of their time and to share their ideas. Involving a charity in this program makes it appealing to them.”

The Spotlight program is being offered through a new company (and website) set up by Littlechild, If Not Now Research.

“The program is about helping financial advisors be inspired, letting them hear great ideas and giving them tools to be focused in order to drive success with specific ideas on what to do and how to execute for that success,” she said.

The program will include advisors from different business channels, according to Littlechild, and from different countries. “We are looking for innovation,” the industry consultant said.

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