Blogging to grow your business can be hard work; success doesn’t happen overnight. So how can you tell if you’re on the right track? Is there anything else you can do to boost your views? Here’s a checklist for building your readership:
Optimize for readability & usability.Now that you have your customized content ready to go, you need to present it in a way that’s easy to digest. Here are 5 tips for making your blog posts easy to read, no matter the reader:
1. Pick a legible font. Fancy fonts stand out, but may be hard to read, so use them for headings and subheadings only.
2. Pick a practical font size. This is often larger than what you might think is aesthetically pleasing.
3. Use a dark font on a white background. It’s a lot easier on your readers’ eyeballs.