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Practice Management > Marketing and Communications > Social Media

Blog optimization checklist, Part 2

By Amy McIlwain

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Blogging to grow your business can be hard work; success doesn’t happen overnight. So how can you tell if you’re on the right track? Is there anything else you can do to boost your views? Here’s a checklist for building your readership:

Optimize for readability & usability.Now that you have your customized content ready to go, you need to present it in a way that’s easy to digest. Here are 5 tips for making your blog posts easy to read, no matter the reader:

1.    Pick a legible font. Fancy fonts stand out, but may be hard to read, so use them for headings and subheadings only.

2.    Pick a practical font size. This is often larger than what you might think is aesthetically pleasing.

3.    Use a dark font on a white background. It’s a lot easier on your readers’ eyeballs.

4.    Avoid large blocks of text. Subheadings and bullet points make an article easy to digest. Large blocks of text can be monotonous.

5.    Use a responsive design. Some of your readers may visit your site on their mobile devices, so make it legible with a clean layout no matter what type of device is used.

Remember that your blog is a tool to start a conversation with a potential client and not a direct sales tool. But to win business with your blog, you need to do more than write valuable content, you need to make it easy to find, easy to read and easy to share!

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Amy McIlwain is a professional speaker on social media and President of Financial Social Media, an online marketing firm specializing in the financial industry. She can be reached through her website www.financialsocialmedia.com and on Facebook, LinkedIn and Twitter.

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