I was the speaker at an event last week for a financial firm. One of those “kickoff the quarter” deals. It’s always great to be part of an initiative to help sales producers (in this case financial advisors) give it everything for the last and final round. Elbows in, you win!
There was a lot planned for the day. Advisors traveled from far and wide to see the opening speaker – a LinkedIn expert, a number of wholesalers, the new CEO and me.
Now who wouldn’t travel far and wide to see that?
The branch manager opened the meeting and introduced the first speaker whose focus was on LinkedIn and social media. I love watching the speakers that precede me as it offers the opportunity to weave their content into mine and align common themes. I thought I would also learn a ton about LinkedIn.
The speaker opened with his credentials and had the logos of some of his past clients displayed on a slide – only one of them was financial services. He shared a story about himself and talked about the value of LinkedIn.
As it turned out, he had a lot of connectivity issues with the Internet which quickly created connectivity issues with his audience. In addition to the technical difficulty, the audience was preoccupied with the notion that compliance wouldn’t allow them to implement some of the speaker’s ideas. (Compliance is funny about social media and the guidelines vary with each company and are constantly changing.)
In fact, many of the advisors in the audience actually made mention of this out loud which forced the branch manager to ask the audience to keep listening anyway.
At that point, the speaker was done.
I had to speak later that day to the same audience. Hopefully, I was on my game and the first speaker isn’t writing a blog about me!
As a fellow presenter, I never want to see anyone fail or struggle on the platform but I thought that if this guy was better prepared, he could have avoided some of the challenges he faced.
Here are 5 rules he didn’t follow, but you can!