Earlier this year, my first book was published. Aside from being a bucket list item, it was one of the most satisfying experiences of my career. Not only has the book become a catalyst for meeting new clients, and a galvanizer of current client relationships, it has also served as a commitment to my approach to retirement planning. In short, it was transformational. But rather than focus on my book, let’s talk about yours.
If you committed to writing a book before the end of the year, could you? I don’t mean whether you could line up a publisher and choose a slick cover design. I mean, could you clearly articulate what you do, how you do it, and most importantly, why you do it well enough for someone to take the time to actually read it? This is the biggest obstacle to getting your ideas out into the world: knowing what your unique ideas are that are worthy of sharing.