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Life Health > Running Your Business

Successful advisors do more of less

By Adam Cufr

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Much has been written about the uber-successful entrepreneurs who have not only made a name for themselves, but they have improved the lives of millions of people. 

Think Gates, Jobs, Branson, Bezos. These men have built incredible companies that transcend even their own lives and deliver world-class solutions to people all over the world. 

How did they do it and what can you do to emulate them as an advisor?

Do more of less.

Some of the greatest personal development thinkers and coaches (great entrepreneurs themselves) have written and spoken extensively on the topic of discovering, analyzing, and developing your unique strengths and abilities, those very few things that you do at a level that is masterful, yet often overlooked by you because you do them so naturally. 

Whether it’s Dan Sullivan of Strategic Coach, Dan Kennedy, or Darren Hardy of Success Magazine, they know these truths and can show you very practical ways to build a business that leverages your genius. 

Yes, you are a genius in your very specific and unique way. That is your enduring competitive advantage – nobody can out-you…you.

On a very practical level, I encourage you to become clear on one thing, as quickly as you can. What specific niche will you serve in your business?

What very specific person benefits most from your advisory services and whom do you most enjoy serving? Once you have that answer, narrow it even further. Devote the necessary time to those questions and you will be well on your way to transforming your service, your business, your life.

Focusing increasing amounts of your energy, time, and money on fewer and fewer activities that few people can do as well as you, and you will shock yourself with the results you achieve. 

In other words, declare your intention to be an expert in something very focused and congruent with your hard-wiring and build a team and resources around you to allow you to do more of that. Do more of less.

We all know that there are riches in niches, but what are you doing each day to deliberately and progressively develop your niche and your expertise within that niche? The work is challenging, the results are profound. 

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