We’ve covered how to use social media to increase sales on this website before. But the topic is so timely and important for the success of agents and advisors right now that it continues to get coverage here and elsewhere in the business world.
And it is, of course, the main topic at hand at the annual LIMRA LOMA Social Media Conference for Financial Services, which is being held Aug. 20-22 in Boston.
Opening the conference were two individuals whose sole purpose in their day-to-day job is figuring out how to leverage social media to increase sales: Dan Swift, director for LinkedIn Sales Solutions, and Nate Isaacson, manager of social enablement and digital marketing at Guardian Life Insurance Company of America.
According to Swift and research performed by LinkedIn, decision makers now ignore cold outreach. Specifically, 90 percent of decision makers say they never respond to cold outreach.
“At LinkedIn, we wanted to try to do something about that,” Swift said.