Does your website say any of the following things about you?
Our website looks old—because we don’t care.
We haven’t updated our site for five years—because we can’t afford to.
We don’t pay attention to the Internet—because we don’t really understand it.
Our content is out of date—and so are we.
Our website is limited to our name and phone number—because we don’t have anything else to say.
You may not see your website in these terms, but your clients and prospects might. It’s safe to assume that every single one of your clients, prospects, partners, employees and prospective employees will visit your website at some point.
A professionally designed, up-to-date website will lend your agency credibility and authority and swiftly convey your value proposition. And in order to be truly up-to-date, a website that will format correctly when viewed on a mobile device is a must-have.
Sign up for The Lead and get a new tip in your inbox every day! More tips:
- Lame ‘no website’ excuses
- 5 tips for killer landing pages
- Advisors: Inject some ‘wow!’ into your website
Alan Blume is an author, and as founder and CEO of StartUpSelling Inc., he works with small businesses on lead generation, sales, marketing, website design and branding. For more information, go to www.StartUpSelling.com.