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August 15, 2014 at 07:57 AM
Sure, digital talk is everywhere. If you’re not doing business in a digitally-centered way, you’re not going to succeed, right?
Maybe not.
According to Delivering the Benefits Message, a research brief issued by Prudential, group meetings and seminars are still considered the most successful method of communication regarding employee benefits, with 74 percent of employers using them with great to moderate success. In fact, individual meetings, email, toll-free numbers and mail at home rounded out the top five most successful communication methods.
“Digital communication vehicles continue to develop and progress around us but are not completely eclipsing traditional avenues of communication,” said Jean Wiskowski, vice president, sales strategies, Prudential Group Insurance. “Rather, employers are finding themselves relying on a full suite of tools to reach a dynamic and evolving workforce.”
