Kimberly Hollenbeck will join HighTower as executive director of business development.

This week in personnel announcements and new hires, Matthew Grove and David Cruz took new roles at New York Life, Gary Ward was promoted at Prudential Retirement, and Andrew Cross and Todd Zerega joined Perkins Coie.

Also, Orion Advisor Services brought in Ryan Donovan; HighTower announced that Kimberly Hollenbeck would join the firm; and Douglas Kiel became chief financial officer at Laurus Corp.

Grove, Cruz Advance at New York Life

New York Life has announced that it has named Matthew Grove chief administrative officer in its insurance and agency group and David Cruz to succeed him as senior managing director in charge of the retail annuities business. Grove reports to Chris Blunt, co-president of the insurance and agency group. Cruz reports to John Kim, vice chairman.

Grove, who became head of retail annuities in 2012, joined the firm in 2009. Prior to that, he was the chief marketing officer of Jefferson National.  Earlier in his career, he ran his own technology consulting firm focused on building enterprise software for financial services firms.

Prior to his new position, Cruz was managing director of the company’s investments group strategy. He joined in 1994 and has held roles of increasing responsibility since then.

Prudential Retirement Promotes Ward

Prudential Retirement, a business unit of Prudential Financial Inc., has announced that Gary Ward, previously head of Prudential Retirement’s investment-only stable value business, has been promoted to the head of stable value. He will report to Jamie Kalamarides, senior vice president and head of Prudential Retirement’s institutional investment solutions.

Prior to joining Prudential Retirement’s stable value business, Ward led the strategy, planning and project management organization at Prudential Retirement and the full-service existing business pricing team.

Perkins Coie Adds Cross, Zerega

Perkins Coie has announced that that Andrew Cross and Todd Zerega have joined the firm’s Washington office as partners in the investment management group. In addition, John Devaney was recently named managing partner-elect.

Prior to joining, Cross and Zerega were partners with Reed Smith LLP in Pittsburgh.

Donovan Joins Orion Advisor Services

Ryan Donovan has joined Orion Advisor Services, LLC as vice president of business development for the northeast region of the U.S. The firm has also restructured its sales team and added regional locations, with George Svagera serving the western and southwestern regions, Todd Bertucci the midwest and Joel Hurst the southeast.

Donovan joins after 10 years at Citigroup, where he began as an analyst and most recently was a vice president in the firm’s financial institutions group. He began his career working at Fischer Francis Trees & Watts.

Hollenbeck to Join HighTower

HighTower has announced that Kimberly Hollenbeck will join the firm as executive director of business development, effective August 11. She will be based  in San Diego and provide recruitment and business development services on the west coast.

Hollenbeck has 16 years of sales, recruitment and business development experience in the financial services industry. Most recently she was senior vice president, regional director of branch development for Wells Fargo Advisors Financial Network (FiNet). Previously, she held senior positions with Raymond James Financial, 1st Global, GCG Financial, and AIG Valic Financial Advisors.

Laurus Adds Kiel

Laurus Corp. announced the addition of Douglas Kiel as CFO.

With more than 25 years of financial, accounting and operations management experience in both public and private companies, Kiel joined from Makar Properties, where he spent 14 years as the chief operating and finance officer.

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