Social media might not be “new-new,” but sometimes we have to adjust to a learning curve and technology acceptance, or popularity, for it to trickle down to different markets. In our industry, we are restricted by compliance laws and other limiting factors in using, testing and trying out social media platforms. That’s why some people are hesitant when it comes to opening their agency’s profile on Facebook, for example.
But, there are times when you just have to venture out of your comfort zone, use the compliance laws as your flotation device, and surf the wild ocean that is the Internet. Once a pioneer carves a trail, wagons of pioneers will follow.
And that’s what we can do about tackling social media: look at what your competitors are doing, see what has worked for them, or gather ideas and get inspired. For example, look at past LIMRA Silver Bowl Awards winners. These awards seek to recognize excellence in social media by financial companies and “showcase successful social media programs, providing other companies a blueprint for how to effectively use social media in their businesses,” says LIMRA in a press release.