Come Monday, June 30th, if you start seeing the hashtag #SMDay on Facebook, Twitter, Google+ or other websites, don’t be alarmed. The hashtag stands for Mashable’s Social Media Day and is a great event and movement for everyone to take part of the discussion both online and offline. This day was created for people worldwide to “reflect on social media’s broader impacts,” according to what Ryan Lytle, the Social Projects manager for Mashable, wrote in a recent article for that news site.
Mashable first launched the global event in 2010 to recognize the digital revolution and bring people together in a physical space.
Right now, there are about 1,757 cities that will celebrate Social Media Day throughout the world with more than 32,987 registered Mashable members and others that have yet to RSVP or will show up at the different “meetups” (it means an informal gathering). But, how does this relate to the insurance industry and growing your business?
Social media is where your potential clients are, every day, interacting with each other, looking at products or exchanging information, getting feedback or recommendations from friends and family. Think of social media like a big living creature, who is very opinionated, and can act like a giant focus group or become your customer representative.
No one should ignore this “creature.” To ignore the creature and not have a brand presence in social media is to ignore the coming train that you were going to board, to miss it completely.
And why take part in #SMDay? Because it will help place your brand in a leveled playing field and get the word out on the social media “cyberspace” about how and why you add value. It will allow you to join the conversation. That’s all that social media really is: an on-going and open conversation. Or, as professional speaker on social media and president of Financial Social Media Amy McIlwain describes it: “Social media is word of mouth on steroids.”
How to become part of the #SMDay conversation? Easy: Simply use the hashtag #SMDay on your posts on Facebook, Twitter, Google+, and other social media websites. You can also post about your experience on social media and add it to the conversation. For ideas on how to engage with fans and followers online, you can do a #SMDay search on Facebook and Twitter and that will bring up the latest conversations where the hashtag was included. Remember that any hashtag works as a keyword when doing searches.
Don’t’ forget that there are huge events taking place around the world and in cities like San Francisco and Manhattan. To find the Meetup for your city, click here.