Asset managers unanimously agree that social media is an ideally suited tool for communicating with financial advisors or other intermediaries, according to new research.
Cerulli Associates discloses this finding in “U.S. Product Marketing and Sales Organizations 2013: Supporting Distribution with a Multi-Faceted Marketing Plan.” The report examines marketing and sales organizations, and explores structured, staffing budgets, branding, advertising, websites, social media, wholesaling trends and requests for proposal (RFPs).
In addition to communicating with advisors, asset managers use social media to garner intelligence from industry conversations (83 percent). Three-quarters of asset managers use social media to communicate with investors.
Less than one-fifth of advisors use social media to encourage communication among staff and handle other tasks (17 percent).