First Allied Adds Program for Female FAs

First Allied Securities says a pilot mentoring program for female advisors has “proven successful,” and the independent broker-dealer will roll out the broader program at its national conference in June. The first phase of the Women Advisor Mentoring Program matched several younger advisors and mentors, who guided the younger reps in building their business. The initial program grew out of First Allied’s Women’s Impact Network (WIN).

“We are extremely pleased with the first results of our women’s mentoring program,” said Marissa Fox-Foley, senior managing director of marketing for First Allied, in a statement. “We initiated a careful screening process to match mentors and mentees with compatible personalities and professional goals, and this resulted in relationships that yielded both qualitative and quantitative results.”

According to Fox-Foley, the mentees met agreed-upon goals, received actionable advice and benefited from direction that helped them increase their business and improve their performance, while the mentors found the experience gratifying and enjoyable. “We are excited about offering this program on a larger scale throughout our organization in the very near future, as well as to our Legend Group sister company,” she noted.