Last week, I received an email with a very good subject line, which prompted me to open it.
As I read the salutation, I groaned: “Hi, Patrick…”
Obviously, the cut-and-paste sales rep had forgotten to change the salutation before hitting “send.”
I replied to her email with “Addressing a prospect with the wrong name is a quick way to get your email deleted. Regards, Kelley”
Still bad but better
A few minutes later, I received her response: “Kelly, thanks for pointing out the typo.”
This time she had gotten the right name but the wrong spelling!