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Practice Management > Building Your Business > Young Professionals

The Vital Alliance

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With a third of the aging financial advisor population set to retire within the decade, brokerage firms are scrambling to recruit and train younger advisors, as Ellen Uzelac’ s cover story (“Building Millennial Advisor Talent”) details.

The emphasis is on harnessing the younger generation’s social and collaborative relationship style as a springboard for their training and development as productive advisors.

And that makes all the sense in the world. Just as children possess a unique sense of wonder and imagination, so too as they mature they come into the true inheritance of young adulthood—the wealth of energy and ambition.

If their formative years were well spent, then the knowledge gained together with imagination maintained can lead to genuine novelty in the way they conduct their business.

It is not for nothing that so much of our technological and cultural innovation typically comes from young transformers like Facebook founder Mark Zuckerberg. Similarly, it is the younger cohort of advisors who will intuitively develop ways of gathering assets, providing service and managing portfolios through LinkedIn, Twitter and as yet undiscovered methods.

But while the rate of innovation and level of energy may (but not always!) slow down with age, something essential and valuable comes to take their place, which a quote apocryphally attributed to Mark Twain captures well:

“When I was a boy of 14, my father was so ignorant I could hardly stand to have the old man around. But when I got to be 21, I was astonished at how much he had learned in seven years.”

Those numbers can be switched to higher and higher ages and ring even truer. What they describe is usually, perhaps overly conveniently, referred to as “experience.” But what is really meant is Difficulty, Disappointment and Failure.

These three experiences are the greatest teachers in the School of Hard Knocks, and woe to him who has not learned from them.

Avoidance of this kind of instruction is probably far more common in the age of helicopter parents than in previous generations, so while recruiting of young advisors is nothing short of imperative, smart recruiters will seek out heartier stock.

But there’s a secret solution out there that can speed up the learning process, and limit some, even much, of the School of Hard Knocks’ painful requirements. It’s called mentorship.

It turns out that that gray-haired advisor, even if no longer quite so kinetic nor as hungry for new business, has something to offer after all—wisdom born of experience.

A young advisor has just three chances to absorb life’s vital information. If he’s fortunate, he’ll grasp it from books. A second, widely available but underutilized opportunity is to extract it from a wise mentor. The third method is most people’s alma mater—SHK.

Our society often pits generations against one another, above all in popular entertainment, which ceaselessly portrays anyone above 30 as hopelessly out of touch. But in truth the greatest and most sustainable benefits come from allying young and old.

So young advisor, put that iPhone down and find a willing mentor. And older advisor—if you’re generous with your wisdom, maybe your young partner will text new prospects for you.


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