(AP photo/J. Pat Carter)

The private long-term care insurance (LTCI) industry is trying to push the gloom of the past few years away at the 14th annual Intercompany Long Term Care Insurance Conference.

Organizers have attracted about 800 attendees and 100 speakers to Orlando, Fla., for networking, and for eight different tracks of breakout sessions.

The actuarial track includes sessions on topics such as rate increases, morbidity improvement and measuring LTCI product volatility.

In the marketing track, speakers are trying to bring sellers of stand-alone LTCI products and life- and annuity-based hybrids together with a session on clarifying traditional product and hybrid product roles.

In a session on claims, speakers are talking about the sorts of catastrophic problems that lead to LTCI claims among younger insureds.

The chair is Karen Smyth, of Prudential Insurance Company of America, and the co-chair is Vince Bodnar, of Towers Watson.

The top-level sponsor category includes four primary insurance writers and one reinsurer, along with two distributors and three service providers.

The list of speakers included some LTC provider representatives as well as representatives from the insurance, agent and planner communities.

Stephanie Wierzbicka, for example, a business development director at Comforcare Healthcare Holdings Inc., is talking about insurers and providers working together to build LTCI provider networks.

“Can we work to make things easier on the claimants?” Wierzbicka asks in a written version of her presentation.

R. Brent Lamon, a vice president at OneSource Brokerage Inc., a multiline general agency, is giving a session on multilife LTCI marketing in which he talks about the driver of client LTCI interest.

Even in the boardroom, Lamon says in his own written presentation, “Personal experience is a drive in the employer group marketplace just as much as in the individual marketplace. This is the case for an individual sale leading to a group case.”

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