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March 13, 2014 at 12:00 AM
A survey conducted last year by AT&T found that 41 percent of small businesses are using email to market to customers, a 25 percent increase over the previous year. The benefits of email are many: It’s cheap, quick and effective. And one of the best ways to take advantage of this marketing platform is the email newsletter.
Here are 3 things to consider when crafting your killer e-newsletter:
1. Make it worth their while. Ensure that your newsletter delivers timely, relevant content. Avoid sales pitches, or your newsletter will sound like an ad—and end up in the trash.
2. Build your audience. Purchased lists can contain many less-than-desirable leads. So make your own by soliciting people to sign up online. Offer prospects an incentive to opt in.
