Creating custom, informative, intriguing content is critical to the successful growth of your business. Not only does it boost your website’s SEO, but it also helps to establish you as an experienced leader in the financial services industry. In part 1 of this article, I focused on free ways to spread the word about your firm’s valuable content. Here, I focus on paid ways to effectively share content. While paid promotions can cost some money, they cost far less than traditional avenues and allow you to cast a far wider net.
Social ads allow you to specify your target demographic by not only age, gender and location but also family life, job title, interests, relationship status and businesses connections. This feature ensures that only people who may become potential customers see your message. For example, if you had a new white paper about college financial planning strategies you wanted to promote, you could target your ad to men and women in your city between the ages of 30 and 40 and with children between the ages of 4 and 19. This type of targeting can yield leads of quality instead of just quantity.
Unlike running ads in newspapers or spots on the radio and hoping people notice, social-media advertizing provides you with the option to pay only if your ad is viewed. This means that social-media advertizing can be significantly less costly than other types of marketing. These ads also work on a bid system, which means that you are in control of how much you want to spend. Each platform lets you set your daily budget, and once you reach that cap, your ad stops appearing. Having control over how much money you spend can be very assuring.
1. Promoted posts on Facebook and LinkedIn. Promoted posts allow you to place a post you have made on your Facebook or LinkedIn business page directly into your prospects’ newsfeed. This will broaden your reach significantly, because people beyond your Facebook fans will see your post. Promote a post with extra-special content: a free download offer, a new video on your YouTube channel or a recent research report.