According to my friend and colleague, coach and author Steve Chandler, “Most people try to move toward wealth in embarrassing, clumsy ways. They have cynicism programmed into them from an early age. So they want a course called ‘Manipulate and Grow Rich,’ or ‘Network and Grow Rich’ or ‘Win People Over and Grow Rich.’
“Yet all the while, there is a spirit that runs through all radical wealth creation… and we’ll keep it simple by calling it service. All the individuals and companies I have worked within the past 30 years revealed to me this underlying truth: Wealth comes from profound service.”
If you’re working on your business plan for 2014, make sure serving your clients is at the heart of it. If you do, this will be a great year for you.
Here are a few of Steve’s (and my) tips for serving:
1. Stop pleasing and start serving. As children, we are conditioned to please. “Were you a good girl, today?” Daddy asked, and what he meant was “Were you sweet, passive, obedient and not too vocal about your opinions?” Never did we hear him ask “Were you bold and powerful?” or “Were you courageous?”
If we think our clients will resist what we believe serves them best, we may choose what will please them instead of what we believe they should do or have. If we served instead pleased our clients, we would be able to make a real difference in their lives.