As you watch the Big Game the first weekend in February (and if you don’t know which Big Game that is, you need to get out of your cave and fast), you may wonder what it would be like to advise one of those gridiron heroes. After all, aren’t those young, college-educated footballers just the kind of high-net-worth client you’d love to guide in your practice? With their seven-figure contracts, assisting them to pile up assets during their professional careers and then shift those funds into a stream of retirement income would be as easy as an unopposed sprint to the end zone. Wouldn’t it?
In some aspects, advising a professional athlete is diametrically different than the planning an advisor would do with, say, a successful business owner or a wealthy retiree. Yet in other respects, the challenges they face echo what every financial planner confronts when working their so-called “typical” client: inertia when it comes to getting a plan started; the need for individualized planning; cooperating with other key stakeholders in the client’s life, etc.
We spoke to two estate attorneys and one financial advisor who work with a number of professional athletes, including NFL players, to glean their insights into advising this highly unique niche. Even if you don’t intend to pursue this particular clientele (and why not?), perhaps their experiences and advice can help you build your practice and be a better advisor for all your clients.
1. Living in the present.
Unlike the general population, a professional athlete has an extremely compressed earning timeline. Whereas a business executive can expect to amass his wealth over half a century, usually making more money in their 60s than their 40s, a professional athlete’s primary breadwinning years happen in their 20s and 30s, and then drops off precipitously after that.
That situation is particularly acute for NFL players, who generally have shorter playing careers than baseball or hockey pros, notes Eido Walny, owner and founder of Walny Legal Group, LLC in Milwaukee, who counsels roughly a dozen current or retired pro athletes. Therefore, that million-dollar-or-more contract they sign early in their career may have to last a lifetime.
“That quick burst of wealth they have in a very short NFL career presents a number of challenges that estate planners and financial advisors have to take into account,” Walny says. “It’s very different to come into your financial maturity at 50 than at 25. So to get these guys to do the planning, think about options, think about what life is going to be like when they’re 50 at age 25 presents a lot of challenges that we generally don’t have to deal with someone in their 40s or 50s.”
Since they are so young, professional athletes may balk when it comes to starting a financial plan, thinking it’s something they can do later in life. However, as Walny ruefully points out, in that respect they are not much different than the average Joe or Jane.
“By far the biggest mistake people make is to do no planning,” Walny says. “It’s an epidemic problem among the general population and it’s worse among pro athletes. Statistics show that 60 percent to 70 percent of Americans don’t do any estate planning. It’s probably closer to 80 percent to 90 percent for pro athletes.”
To nudge his pro athletes onto the financial planning field, Walny tells them straight out that if they have time to play Xbox and or hang with their buddies, they have the time to find and meet with professional advisors, even with a busy playing and training schedule.
“When you’re done at age 30 or 40 — if you are lucky — there is a whole lifetime ahead of you that you will have a lot of regrets for if you burn through that money or don’t protect yourself,” Walny warns.
2. Partnering with the wrong financial team.
Though they have played their entire careers as part of a team, pro athletes may struggle building a team of financial advisors and estate planners. Or more accurately, the right team of advisors. Many times, a professional athlete relies on family members or friends to guide their financial decisions, a path that can sometimes lead to ruinous consequences. Accordingly, it’s critical they hire professional estate and financial advisors, Walny stresses.
“That person can’t be your mom, dad or best friend,” he says. “It has to be someone who is a paid advisor, who has been through this before, someone you can really rely on. A quality advisor can mean the difference between you living the dream lifestyle a lot of athletes strive for versus just becoming another statistic.”
Ideally, those team members should include an attorney specializing in estate, business and tax matters; a CPA; a financial planner/money manager; a property/casualty/liability insurance specialist, and of course, the athlete’s agent — preferably one that welcomes input from other professional advisors, details attorney Mike Passananti, a partner at Duggan Bertsch, LLC in Chicago. About 10 percent to 15 percent of his practice encompasses professional athletes.
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It’s important to bring all those team members together to create a “single voice” in the professional athlete’s financial life, emphasizes Ali Nasser, CFP, AEP, principal of Altruista LLC, a boutique wealth management firm in Houston.
After first meeting with the athlete one-on-one to understand his goals and objectives, Nasser than corrals the client’s agent, attorney and other key family members in a collaborative meeting to discuss the financial blueprint. “We say, this is our master plan for how to accomplish this from a holistic standpoint. Does anybody have any input or feedback? It’s speak now or forever hold your peace. So we have one centralized strategy.”
Working with a client’s other advisors or significant life partners offers lessons for all advisors, whether they deal with professional athletes or not, Passananti says. “The details of comprehensively representing a client, you can learn a lot. These athletes need counsel in every single aspect of their financial life.”
3. Spending outside their means.
Make no mistake, sketching out the financial life plan for a professional athlete, particularly an NFL player, is vastly different than the typical client who comes through an advisor’s door. Their career arc, lifestyle and earning trajectory are simply not those of a high-net-worth or even ultra-wealthy business person.
In his practice, Nasser has four main client groups: ultra-high-net worth business owners; retirees; millionaires under 40; and about 10 professional athletes. Combining the unique elements of the first three groups, Nasser and a team member, former NFL player Devard Darling, developed a special financial planning process for pro athletes they call “The Sport of Life.” Basically, that plan is a step-by-step guide that takes the athlete from his rookie season to retirement.
What are facets of the first three groups that emerge in the fourth group of pro sportsmen? In summary, a professional athlete is similar to ultra-high-net-worth business owners in that they need comprehensive wealth management; are generally illiquid; and have been singularly focused on their careers to the exclusion of all else in their lives. Like retirees, they must transition from accumulation to decumulation in retirement (sometimes with a surprisingly modest nest egg). The parallel to millionaires under 40 is quite obviousthese are young people making a lot of money early in life.
The first step, Nasser relates, is educating NFL players about some basic financial concepts like cash flow management and liquidity. That $2 million-a-year contract may seem like a hefty number, but in reality, it factors out to $800,000 when taxes and fees are subtracted and without taking into account any withdrawals for savings. Yet most players base their lifestyle on that $2 million figure and “their cash flow usually gets out of control,” Nasser says. “They tend to live outside their means.”
So Nasser asks the athlete: Do you want to live like a king for five years or a prince for the rest of his life? “There has to be a mental buy in where they understand, they get that, I want the lifestyle forever, not just five to 10 years. What do I need to do to get that done?”