The same, but different

What you hold in your hands (unless you’re reading this on your desktop computer) is the debut issue of Retirement Advisor. Wait, don’t leave! If you were looking for Senior Market Advisor, you’ve come to the right place.

After more than a decade as a leading publication in the B2B space, Senior Market Advisor published its last issue under that brand name with the December 2013 issue. As one of the 40,000-plus loyal readers of SMA, you deserve an explanation about how and why our team came to the decision to evolve the brand.

In making the decision to become Retirement Advisor, we talked with numerous industry experts and advisors like you and we studied industry data. Here’s what we found:

• We will be the same as you’ve grown to expect from SMA.
• We’ll be different to reflect the evolving insurance space.

The same, but different — what does that mean?

First, we’ll continue to offer the content that best exemplified Senior Market Advisor. Every month, between the pages, Retirement Advisor will carry the best advice on sales and marketing strategies that positions advisors for success.

Second, features on annuities, life insurance and long-term care will remain a focus of our content.

In addition, we will continue to address the needs of seniors and boomers but based on the data we’ve already received, we see a few ways to evolve our brand.

Our main focus

One major content focus in Retirement Advisor is retirement income. Through our conversations with advisors, we’ve learned that consumers in the 21st century are increasingly sophisticated and demand their advisor have a deep understanding of preserving client wealth through retirement income planning strategies.

Through peer-to-peer content, expert editorial analysis and in-depth industry and consumer research, Retirement Advisor delivers a winning blueprint for advisors to help clients meet their retirement goals. And many of you are ahead of the game.