If you want to really excel in business, school or life in general, go the extra mile. Give the people around you — your customers, team, family — more than they expect, and you’ll be handsomely rewarded with loyalty, referrals, opportunity and prosperity.

Successful people go the extra mile, and they stand out as a result. They receive the coveted promotions and win the loyal customers. They grow their businesses twice as fast and attract the best employees. They reap the financial rewards and job security. Best of all, they go home at night feeling satisfied and self-confident.

How do they do this? They don’t focus on “WIIFM.” In Marketing 101, you learn that customers are always thinking “What’s in it for me?” Although this may work for the customer, it’s the kiss of death for the person trying to sell to the customer.

If you want to excel, stop focusing on what you’re going to get out of it. Don’t worry about whether it’s fair to give more if you’re not going to be compensated or recognized for it. Don’t adopt an “it’s not my job” mentality and focus only on yourself. You’ll see better results more quickly if you make other people the focus of your attention.

Going the extra mile means paying attention to detail, considering all the small things that really make a business successful, caring about your image and earning your place with other top salespeople. If you make the extra effort, you will attract new business and new opportunities.

Here are four simple questions to help you evaluate how well you’re putting this principle into practice:

  1. What do most people expect? To know how to exceed expectations, you first have to know what those expectations are. What level of service do customers expect? What do your vendors want? How about your employees or partners? Look at every important relationship you have, and discover what the minimum expectations are.
  2. Take a candid look at your performance. Do you exceed expectations? Do you surprise people by delivering more than they were expecting? Do you look for additional ways to be of service to them? Or are you skating by, meeting expectations and providing average value?
  3. In what ways are you willing to go the extra mile? What kind of extra service are you willing to provide in order to stand out from the competition? If you aren’t 100 percent willing to deliver service above and beyond expectations, why not?
  4. What can you do to exceed expectations? What added service do your customers love but not expect? How could you better serve your boss and company? How could you provide more value to your students or protégés?

Be willing to treat everyone like you’d treat your dearest friend. Don’t skimp on service. Don’t be mediocre or run of the mill. Show people what you are capable of, that you care about your image and reputation. When it comes to success, the people who are willing to go the extra mile get there that much faster.

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Jack Canfield, America’s #1 Success Coach, is founder of the billion-dollar book brand Chicken Soup for the Soul© and a leading authority on Peak Performance and Life Success. If you’re ready to jump-start your life, make more money, and have more fun and joy in all that you do, get your FREE success tips from Jack Canfield now at: www.FreeSuccessStrategies.com.