A severe thunderstorm is currently passing through our area. Flipping through a few books this evening (what else can you do during a monsoon?) I saw some ideas that I thought were worth sharing. Some old, some new and each applicable to business and sales:
1. Get prepared or get started? Strong cases can be made for both positions. Preparation is the key to effective and efficient action, but acting now is better than acting later. I cannot say which approach will work best for your specific situation and skill set, but I can tell you that the soldiers who charge the hill first are the ones who receive the promotions and medals. Both preparation and action can lead to success, but those who act swiftly are generally rewarded.
2. Set the course and let the captain sail the ship. Senior leaders plan the direction of a company. How financing will be obtained, which products and services will be sold and which marketing campaigns will be launched. Once the course has been charted, it is important to allow middle managers to execute and lead their teams. Decentralized management is essential in growing organizations. Find the right people and empower them to succeed.
3. Assess damage from ground zero. When critical challenges arise, inspecting the damage firsthand will provide greater clarity and remove the risk of losing important details as information moves through the chain of command. This is the fastest and most effective path to creating a solution and assessing future risk. And also why presidents and governors personally visit disaster zones.