Sellng to multicultural markets is a huge opportunity, and a critical service. But it also comes with challenges that producers may not find in mainstream markets. In National Underwriter’s 2013 Multicultural Markets Survey, conducted by the National Underwriter research team, we asked respondents what challenges they faced in serving the African American, Hispanic, Asian and LGBT communities. The responses ran the gamut from the need for better marketing support to the pitfalls of a longer sales cycle.
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'This too shall pass.' Then what?
Steven Mnuchin implies that avoiding stay-at-home restrictions comes with duties.
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