Today, I blew $30 on putting 20 family photos in a couple of hardbound books for my parents.
I get to pick up the books from the drug store tomorrow after about 9:30 a.m.
My guess is that if, getting those books at the last minute, in such a disorganized way, was so cheap for me today, maybe the real cost of the books is something like $10 for the drug store company.
What if regulators and some great big clever company got together and let companies sell a little bit of long-term care insurance (LTCI) — really, short-term care insurance — as a “free” add-on to an online photo and personal papers organizing service?
Maybe the company could offer the service “for free” for about three months, then start charging the consumer $50 per month when the consumer forgot to cancel the service.