You were just going to check your Facebook page for five minutes and — poof — there goes an hour. It’s not just you; this happens to everyone. Social media has a reputation for making you lose all sense of time. It’s a big black hole which sucks you in (right along with your productivity). One of the big hesitations advisors have about social media is the time commitment represented by all those tweets, friends, follows and likes.
I have to agree: Social media can be time consuming — but it doesn’t have to be. Using social media for your business can actually be a highly effective and rewarding use of your time. Here’s how:
Quality not quantity. If your time and resources are limited, your first step should be to determine which social-media platforms are the most deserving of your time. It’s better to be 100 percent active on a few sites, such as Facebook and LinkedIn, than have incomplete profiles and sporadic activity on multiple sites.
Also, make sure that what you’re saying is worthwhile. Don’t flood your networks with “word spam” because you don’t have enough time to produce real content. A few relevant articles or thoughtful questions are all you need to spark user engagement.