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Technology > Marketing Technology

Fidelity Tests Google Glass App

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Sergey Brin wearing Google Glass. (Photo: AP)Fidelity announced Monday that it had launched a preview of an app for use with Google Glass. Fidelity is participating with Google for early access to Glass.

Google Glass is a lens-less device worn like eyeglasses — modeled at left by Google co-founder Sergey Brin — that responds to voice commands. The project is still in development and is being tested by users who applied to be part of the Google Glass Explorer program.

Fidelity Labs, which is part of Fidelity’s Center for Applied Technology, created the app — or “glassware” — to provide hands-free access to end-of-day quotes from four U.S. stock indexes: Dow Jones Industrial Average, S&P 500, NASDAQ Composite and Russell 2000.

“Advisors need to be alerted to changes in the market throughout the day,” Hadley Stern, vice president of Fidelity Labs, told ThinkAdvisor on Wednesday. “When active traders are away from their desk, they feel like they may be missing something.” He noted that for a lot of people a smartphone does that job, but “wearable technology may be more convenient.”

Stern referred to research that estimates people look at their smartphones about 200 times a day. “About 100 of those could probably be replaced by wearable technology,” he said.

Because Glass is still in an experimental phase and only available to a limited number of users, Fidelity’s app, Market Monitor for Glass, can only be previewed by current Glass users. Stern said that they have no schedule for an official launch considering Google has yet to make Glass widely available.

A video is available at that shows an example of what the user experience is like.  


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