As we get closer to the full implementation of the Affordable Care Act, consumers are searching for information to help them understand the law and how it may impact them.

Roughly 7 million Americans are expected to enroll in a health insurance plan through the new marketplaces in 2014, a number that will climb to 24 million in 2023.

Many consumers are looking for information on the same few topics, including information about Medicare, information about how the health care law will affect people with pre-existing conditions, and general health care reform reform.

Medicare information
Medicare, with its four main parts — parts A, B, C and D — is complicated for consumers to understand.

Each part covers a different type of care (outpatient, inpatient, prescription medications) and is associated with different co-pays, co-insurance and deductibles.

With changes to Medicare under health care reform, it’s critical for consumers to fully understand their options and ways to make their health care dollars go further. Content that explains each piece of the program, what is and is not covered, and how people can best use their benefits, is in demand.

In addition, readers are interested in knowing how Medicare will be affected by the health care reform law.

Health care information for those with pre-existing conditions
Starting Jan. 1, 2014, insurers will be prohibited from denying anyone coverage because of a pre-existing medical condition or charging them more for a plan on the basis of their health.

People with medical conditions who have either had trouble finding insurance coverage or are fearful of losing employer-based health benefits want to understand how they will benefit from the Affordable Care Act.

Until the law takes full effect, people with pre-existing conditions are also in search of alternate resources for gaining access to needed insurance coverage and medical care.

Health care reform summaries
The Affordable Care Act is very poorly understood by the public.

There is an awareness and outreach effort being conducted now to connect the uninsured and the 6 percent of the population who currently buy health insurance on their own to new coverage opportunities.

Clear, simple articles that help people make sense of the law and, more importantly, how they will personally be impacted by it, are in high demand, particularly as we get closer to the law’s full implementation.

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