The administration has been getting clobbered in the public relations war over the Patient Protection and Affordable Care Act. In any attempt at a come-from-behind-win (pardon the pun), Health and Human Services Secretary Kathleen Sebelius is in talks with the NFL and NBA to help promote the law through both paid advertising and strategic partnerships. The administration needs to attract healthy young people to enroll in the new insurance exchanges in order to keep premiums down for all, and they hope this will do the trick.

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