Recently, Yahoo ordered all its remote, “work-from-home” staff members back to the office. Why has this technology giant decided to prioritize face-to-face interaction? Because recent studies show that while remote workers are significantly more productive, they’re not nearly as innovative or collaborative.
We certainly want our sales teams to be productive, but innovation and collaboration are also important. Sure, you can schedule video meetings and teleconferences. But as Google civil engineer David Radcliffe put it, “You can’t schedule innovation.”
Game-changing ideas and strategies often happen when colleagues bump into each other in the hallway and engage in an impromptu conversation. And there’s no virtual water cooler around which your remote team can gather to brainstorm new ideas.
Yes, collaboration. We can think up one great idea after another and develop innovative strategies, but if we don’t have cohesive teams with whom we can collaborate and bring ideas to fruition, why bother?