There’s no question that financial advisors follow mutual fund and exchange-traded fund companies very closely, and it’s an equal certainty that among those fund firms, advisors have their favorite mutual fund and ETF brands.
Predictably, when it comes to naming names, advisors pick all the big companies—the PIMCOs and the iShares of the fund world—as their favorites, recent survey results from Phoenix Marketing International show.
Phoenix conducted its online survey in November among 968 advisors who recommend securities, retirement services and insurance products to their clients.
A closer look at the survey, however, discloses some fascinating patterns. The differences are in the details—especially when the results are broken down according to the type of firm where survey respondents work.