People actually like to share their opinions, which could have something to do with social media’s success. The beauty of the platform is that it’s inexpensive and easy to reach customers to find out what they’re thinking. However, getting the information is only the first step, processing that information comes next. What used to take weeks to do can now be done in days thanks to software-as-a-service. This can tie customers’ opinions with their purchase history and other bits of info you have on them to better target your marketing efforts, which can also save you money.