Jonas Roeser — one of the people who helped promote the 3in4 Need More long-term care insurance (LTCI) outreach campaign with a tireless ability to generate publicity — is now trying to get attention for a different kind of long-term care (LTC) planning
He has been working with people like Mark Golberg, Tom Skiff and Peter Gelbwaks, long-time LTCI marketers, on an effort to develop and sell non-medical long-term support services (LTSS) service contracts.
LTCI is getting to be more expensive, and many people over age 65 are not healthy enough to qualify for medically underwritten coverage, Roeser said recently in an interview conducted via e-mail.
“This has caused a demand for alternative solutions,” Roeser said.
Roeser is thinking service contracts could be the answer.
The LTCI community has been creeping through one of those frustrating patches of economic quicksand that lead either to hopeless exhaustion or desperate creativity.
Baby boomer Americans continue to get older and continue to eat poorly and do other things that seem likely to increase their need for LTSS in their later years.
The same boomers have fewer children than their parents did, and fewer siblings and cousins to turn to for informal care in an emergency.
The state of government programs and agencies that might pick up the tab appears to be increasingly precarious.