Last July, 24-year-old CBC television news reporter Kai Nagata quit his job as the company’s Quebec bureau chief — a job he did well and earned a good living at — so he could pursue…something else. He wrote a 3,000-word essay on why he quit, and although he had problems with the larger dynamics driving television journalism these days (who doesn’t?), his move had less to do with that than it did with a larger Millennial phenomenon of being willing to quit jobs every two years or so, even taking the hard financial hits that come with it, even during a down economy when subsequent jobs are hard to find, all in search of a perfect dream job they feel they deserve. Nagata’s experience is by no means unique, and it says a lot about what Millennials expect in today’s working environment. If you sell to Millennials or if you expect to sell through Millennials, read this article and understand the mindset.