A formidable trend in the rapidly changing and increasingly competitive financial services industry is the number of companies offering financial advisors, at no cost, a “thought leadership” lifeline—ideas, strategies and tools advisors can presumably use to build their businesses.
Jackson National Life is the latest entrant into the marketplace of offerings for the advisor seeking ideas from his desktop or mobile phone.
The Lansing, Mich.-based company, which sells variable and fixed annuities and has a large presence in separately managed accounts and alternative investments, is launching two new venues from which to access a virtual library of investment ideas.
The first is its new Center for Financial Insight, launched Wednesday on the company’s site, under the “thought leadership” tab. In a news release, the company promises “educational content, ideas and commentary from some of the top thought leaders in the financial services industry,” including “proprietary research, informational videos, white papers” and more.
What Your Peers Are Reading
“Our educational campaign is designed to bring clarity to an industry that many believe to be overly complex and confusing,” Jackson’s executive vice president Clifford Jack commented in the release.
The Center’s current featured offering is a survey of 719 AdvisorOne readers on the benefits, obstacles and pitfalls of their adoption of social media and mobile technology. A video on the history of variable annuities and another one making the case for alternative investments.