So you just finished another ho-hum year. Last year about this time, you threw up your hands and yelled, “Thank goodness the world’s ending in December 2012, so I don’t have to figure out how to sell my products or services in 2013!” Now you’re scrambling. Hey, we all are.
The Internet is more congested than a WalMart during a Black Friday sale. All your keywords rank in the top 10 most-searched words on Google (a sure sign that competition is stiff). There are going to be 35 percent more self-published books hitting Amazon in 2013. With all that competition, what can you do to set yourself apart?
People actually do succeed on the Internet. They successfully sell shoes, shirts, software, services, books, you name it. They succeed because they have the right tools. Without these tools, you’re going to have a hard time building anything. No audience, no network, no social-media following and no sales.
What tools do you need? Let’s start with a basic checklist: