With your tablet in tow, staying on top of your social media networks has never been easier. Keep tabs on what people are saying about you and your company on Facebook, Twitter and LinkedIn; analyze the traffic that your Tweets deliver; and add business contacts to your address book with the click of a button. All you need is this handy group of apps.
For more app advice, check out the rest of our series:
1. LinkedIn. FREE!
Don’t let compliance concerns with social media sites keep you from engaging with peers, clients, prospects and the public at large via LinkedIn. “It’s more than just setting up your profile,” says Amy McIlwain, who heads Denver-based Financial Social Media, a social media-focused marketing firm for advisors in the financial and insurance segments. “It’s getting involved in groups, in discussions, in LinkedIn answers (a sub-community where experts provide answers to business questions), it’s following companies. It’s a necessary, and very valuable, tool for advisors.