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Financial Planning > Behavioral Finance

Think you lack SEO skills? Think again.

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There are a lot of factors that go into creating a successful SEO campaign that require a great deal of knowledge and effort. But as a financial advisor, you’re already ahead of the game. Creating a successful SEO strategy is not much different than creating a successful financial plan for a client. The same principles apply.

Here are some strengths you already possess which can be applied to your SEO campaign.

1. You’re goal directed. Good financial advisors have methods for determining their clients’ financial needs. Use those methods to determine the specific goals you want your SEO campaign to achieve, such as ranking highly on search engines. Distinguish your target audience, then research keywords specific to that demographic.

2. You play well with others. Financial advisors possess skill in building relationships with people. The Internet requires that same skill. Search engines regard backlinks as a major factor in their results. By creating and fostering online relationships, you can generate the connections needed to improve your SEO. One way of doing this is by linking content to your Facebook site, actively commenting on professional forums or being a guest author on other blogs. Connections and interaction are central to SEO just as they are in the financial world.

3. You’re patient and informed. Being patient and well informed are two very important assets in a financial advisor. Nobody wants an advisor who’s libel to panic and divert from well-thought-out strategies. The same patience and steadfastness applies to SEO. It takes time for a new SEO campaign to gain traction, and you should be willing to stick with it for at least six months while you monitor and gauge its effectiveness. It takes time and an informed effort to make an SEO campaign successful.

4. You are up to date. To be successful these days you cannot remain static. Good financial advisors continue their education by not only earning degrees and certifications but also attending conferences and staying current. Search engines are living organisms with constantly changing algorithms and criteria. To be successful, an SEO campaign needs to adhere to the latest rules and requirements.

SEO may seem like a complicated and technical endeavor, but it requires the same skills you already use in your practice. By applying your existing strengths to your online efforts at SEO, you’re certain to see results.

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