There are a lot of factors that go into creating a successful SEO campaign that require a great deal of knowledge and effort. But as a financial advisor, you’re already ahead of the game. Creating a successful SEO strategy is not much different than creating a successful financial plan for a client. The same principles apply.
Here are some strengths you already possess which can be applied to your SEO campaign.
1. You’re goal directed. Good financial advisors have methods for determining their clients’ financial needs. Use those methods to determine the specific goals you want your SEO campaign to achieve, such as ranking highly on search engines. Distinguish your target audience, then research keywords specific to that demographic.
2. You play well with others. Financial advisors possess skill in building relationships with people. The Internet requires that same skill. Search engines regard backlinks as a major factor in their results. By creating and fostering online relationships, you can generate the connections needed to improve your SEO. One way of doing this is by linking content to your Facebook site, actively commenting on professional forums or being a guest author on other blogs. Connections and interaction are central to SEO just as they are in the financial world.