Richard Branson says the things many of us in the business world think: He hates PowerPoint presentations, disdains sterile conference rooms and wants things to be fun. Truth is, Branson prefers the outdoors and unconventional settings like the time he sat in a bath while Al Gore delivered a presentation on global warming. It’s this sense of creativity — as well as his intuition about what really impacts a bottom line — that has brought Branson such success. His new book Like a Virgin delves deep into his business management philosophy. This brief interview with fellow author Carmine Gallo gives a nice sneak peak.

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