In addition to endless .gifs and tweets, the “binders full of women” meme also offers an important lesson: label yourself, your organization or your idea before someone else does it for you. Kare Anderson, co-founder of the Say It Better Center, offers seven tips that can help, like piggybacking on a familiar slogan or presenting a summary up front.
The allegations relate to the Georgia Underwriting Association.
Organizations in the mix include Sun Life U.S., LifeQuotes.com, Allsup, Cigna and MetLife.
Before you send us an angry email, please read all the way to the end of the author's latest column.
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