Got a sales challenge? Get creative.

How do you succeed in getting a big account when all your previous attempts have failed? If you want to catch a big fish, perhaps the sports fishermen of New Zealand can give you some ideas. After all, they face a very difficult, if not insurmountable, challenge—one that would stop most fishermen dead in their waders.

The coastline off the beaches of New Zealand is teaming with red snapper and other delectable saltwater species. The sandy beach can go out for hundreds of yards, making it difficult to fish from the shore. And the waves are so powerful that if you wade out too far, you risk being swept away. Of course, you could rent or buy a big ocean-going boat, but that would cost a lot of money.

Clearly some creative fishing strategies were needed to address this seemingly insurmountable challenge. So the local fishermen hit upon the solution: kite fishing. All they need are a kite, an airborne rig, the right bait and a beachside seat. When the kite starts bobbing, they jump up and fight like crazy to haul their catch onto shore. I’ll tell you, seeing those kite fishermen in action is truly a sight to behold.