Sales prospecting via email can be really tough. But honestly, some people create their own problems, as you’ll see in the example below.
Today’s post comes from “Ken,” one of my all-time favorite clients. Normal human beings (otherwise known as prospects) would never put up with this kind of sales behavior. They’d delete this prospector’s email in a nanosecond. But Ken was incredulous, so he decided to continue the dialogue to satisfy his curiosity.
As you read through this exchange, keep track of the mistakes you find.
“I am not sure if the information I have on file is still accurate, but I am the new account manager for YourCompany @ XYZ Corp.
Would it be possible to get your ‘vcard’ and a description of what you do so I could have a better understanding?
Please let me know as I would really appreciate the information.”
“You can learn about my work on my LinkedIn profile and also on our web site.”